Entry tags:
watch my non-surprise
LiveJournal's quandry is simple. LiveJournal is Russia's most popular blogging platform and plays a key role in the country's Internet ecosphere. LiveJournal has a staggering 1.2 million users in Singapore who primarily use the site for “blogshops”--a local hybrid of blogs and Etsy.com-style e-commerce. However, LiveJournal's American market share has massively declined in the past five years. Six Apart and SUP were simply unable to compete in the post-MySpace era. There was talk in 2011 of Yahoo purchasing SUP; however, Yahoo's current troubles make that transaction seem quite unlikely.
However, longtime LiveJournal users are upset by the changes. LiveJournal recently unveiled a complete redesign that overhauled the service's comments system, emphasized social networking, and set the stage for the upcoming communities blitz. Reaction from longtime users has been overwhelmingly negative--LiveJournal patrons slammed the redesign on the service's official blog.
LiveJournal's leadership has made it clear that their future American business strategy lies in generating new traffic rather than catering to the service's current small-but-loyal membership. The challenge for Petrochenko and other executives at LiveJournal will be redefining the brand's identity in a crowded media marketplace.
from here
Gee LJ, maybe if you stopped sucking and actually paid attention to you user base (y'know, that "small-but-loyal membership"?) your American market share wouldn't have fallen so much.
But I don't think you really care.
Edit: this commet cracked me up: "OIC. They want to make it more "community based". By getting rid of subject lines, which were vital to a huge number of communities. Good luck with that, LJ."
That's about the sum of it.